Baking AI into some random product is a half-baked idea

Slapping ChatGPT integration onto an existing product is not a recipe for market success.

The Consumer Electronics Show (CES) is happening right now in Las Vegas. And the clear theme is: Put AI in everything whether it makes sense or not.

CES is a predictable event. Most huge tech companies, but not Apple, attend to wave the flag. And a huge number of smaller companies show up to run their unlikely ideas up the flag poll.

The vast majority of…