How Elon Musk will kill his own ‘everything app’

It turns out Musk is a toxic Twitter troll who happens to own Twitter. His X everything app will die like Kanye West's Adidas deal — and for the same reason.

While the spurned press wallows in schadenfreude over what feels like a collapse of Twitter, owner Elon Musk is playing a long game.

His stated purpose is an “everything app” called X.

Clearly modeled after China’s WeChat (owned by Tencent, the app used by 1.2 billion Chinese people for buying tickets, making reservations, paying the rent, video games, …