Machine Society

Machine Society

Share this post

Machine Society
Machine Society
How Elon Musk will kill his own ‘everything app’
Copy link
Facebook
Email
Notes
More

How Elon Musk will kill his own ‘everything app’

It turns out Musk is a toxic Twitter troll who happens to own Twitter. His X everything app will die like Kanye West's Adidas deal — and for the same reason.

Mike Elgan's avatar
Mike Elgan
May 18, 2023
∙ Paid
3

Share this post

Machine Society
Machine Society
How Elon Musk will kill his own ‘everything app’
Copy link
Facebook
Email
Notes
More
Share

While the spurned press wallows in schadenfreude over what feels like a collapse of Twitter, owner Elon Musk is playing a long game.

His stated purpose is an “everything app” called X.

Clearly modeled after China’s WeChat (owned by Tencent, the app used by 1.2 billion Chinese people for buying tickets, making reservations, paying the rent, video games, …

Keep reading with a 7-day free trial

Subscribe to Machine Society to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Elgan Media, Inc.
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More