Machine Society

Machine Society

How trolls took over the world

Ten years ago, trolls on Twitter and other social sites were seen as cheap, attention-seeking pests. Now they’re in charge. Here’s why.

Mike Elgan's avatar
Mike Elgan
Jan 06, 2026
∙ Paid

I try to explain trolling as simply as I can. My own definition is that trolling is the act of communicating to create bad feelings.

Appealing to reason is not trolling.

Trying to get good feelings like laughter or inspiration is not trolling.

Honestly expressing opinions that accidentally cause negative feelings is not trolling.

But communicating with t…

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