This kids watch looks pretty cool

UK entrepreneur Vincent Douglas is Kickstarting his SnapWatch wristwatch for kids. The flexible band is flat until you smack it onto the wrist, causing it to wrap around. It’s a waterproof silicon with a flexible PCB LED display for the time. It’s not a smartwatch — no internet connectivity or GPS tracking.

Is the inability for parents to use the watch to track or contact their kids a bug or a feature?