Why Apple insists on 'spatial computing'

Don't use the R-word (reality) or its modifiers (augmented, virtual, mixed or extended), says Apple.

Apple posted a new page on their developer website that includes style guidelines for Apple Vision Pro, which tells developers how to refer to, spell, capitalize and otherwise use words associated with Apple Vision Pro.) (Preorders for the $3,499 Apple Vision Pro begin next week and the product ships February 2.)

Here’s the style guide in its entirety:

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