Machine Society

Machine Society

Why paid social is a no good, horrible idea

Twitter and Meta are selling elite social status for money. Here's how paid privilege will turn Twitter, Instagram and Facebook into garbage.

Mike Elgan's avatar
Mike Elgan
Mar 02, 2023
∙ Paid

Meta, the company formerly known as Facebook, did what Meta does: It copied another social network.

Specifically, it looked at the paid verification scheme that’s going to wreck Twitter and thought: “Great idea!”

And it costs more than Twitter Blue does. Meta is testing paid verification ($11.99 for the web or $14.99 for mobile monthly) for both Instagra…

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