Why there's no escaping Meta's gravitational pull

Meta, formerly Facebook, leverages "network effect" (the value of any communication platform increases as users increase) to grow its dominance in social — now on Threads!

Meta’s Facebook has 3 billion users (give or take a few thousand). Meta’s WhatsApp has 2 billion users. Meta’s Instagram has 2 billion users.

There’s lots of overlap (individual people each using two or three of these Meta services). But there’s no question: Meta’s dominance in social is near total.

So when Meta CEO and founder Mark Zuckerberg decided th…