I am not so sure about your killer app estimation. I know a thing or two about AR, and have been stuck in Zoomiverse (Actually Teams) in this last year. The truth is in a video call lots of peoples are not really fully paying attention.
Be it that the topic is not really relevant to them, or that they have other things to do, mostly are just listening "with one ear", ready to join once they hear their name.
So, the actual killer app will be the one that makes your avatar look as if its really playing attention :-)
Anyway, I honestly see much more future in guidance technology. One of the most used features of the Apple Watch by my friends is the navigation as they walk into a new place. AR is ideal for presenting information about the surroundings. Be it for delivery, tourism, looking for coffee (or a toilet), plus imagine all the Augmented Billboards :-)
Hey, Miguel! Thank you for this. So what you're saying is that the luxury of not paying attention is a feature of Zoom calls that would have to be replicated in holographic calls in order for them to be popular with users. That's a great point. People may feel exposed and coerced. Maybe the solution is that in addition to a "mute" button, you get an "auto-pilot" button that makes your avatar appear to pay attention to whomever is speaking.
And once you have an auto-pilot, you could even participate from a phone. Just listen to the call, and talk when you want to talk -- It would be like Clubhouse -- but your avatar looks and acts according to what you're saying and appears to pay attention so you don't have to!
Hey Mike, cool ideas but (yes I have a but).
I am not so sure about your killer app estimation. I know a thing or two about AR, and have been stuck in Zoomiverse (Actually Teams) in this last year. The truth is in a video call lots of peoples are not really fully paying attention.
Be it that the topic is not really relevant to them, or that they have other things to do, mostly are just listening "with one ear", ready to join once they hear their name.
So, the actual killer app will be the one that makes your avatar look as if its really playing attention :-)
Anyway, I honestly see much more future in guidance technology. One of the most used features of the Apple Watch by my friends is the navigation as they walk into a new place. AR is ideal for presenting information about the surroundings. Be it for delivery, tourism, looking for coffee (or a toilet), plus imagine all the Augmented Billboards :-)
Thanks for the insights, Good job as always.
Hey, I'm writing another piece on the coming Apple "iGlasses" platforms, and I think I'm going to mention this idea speculatively.
Hey, Miguel! Thank you for this. So what you're saying is that the luxury of not paying attention is a feature of Zoom calls that would have to be replicated in holographic calls in order for them to be popular with users. That's a great point. People may feel exposed and coerced. Maybe the solution is that in addition to a "mute" button, you get an "auto-pilot" button that makes your avatar appear to pay attention to whomever is speaking.
And once you have an auto-pilot, you could even participate from a phone. Just listen to the call, and talk when you want to talk -- It would be like Clubhouse -- but your avatar looks and acts according to what you're saying and appears to pay attention so you don't have to!